See? See what I mean? Don't do this.
Those are actual kurotomesode, a very formal married woman's kimono. The sort of thing that would be worn at weddings or black tie-type events. This was for the opening of a sushi restaurant, apparently. And... just...
They obviously don't know how to wear kimono, but I can't give them a pass. They posted this photo on the internet. Which means they had access to the internet. An internet which literally has thousands, if not hundreds of thousands, of videos and step-by-step tutorials on how to wear a kimono! (Each word will take you to a different tutorial, by the way.) You don't even have to know English or Japanese to learn from them. There is literally no excuse to not even get this close to right! It's one thing to need practice, like when a collar slips while wearing it, or not having a certain musubi tied perfectly. But this!
Why on earth are there towels tied to their waists? The collars inside out? The geishaface! Why? This is not cute. It is not funny. It is not nearly accurate. This is orientalism, plain and simple.